Digital Marketing - Course Detail


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Digital Marketing

  • Trainer : Hamza Qayyum
  • Duration : 2 Month
  • Students : Members

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Digital Marketing Course

In this era of digitalization, marketing has become one of the main roads to connect businesses with their customers one-on-one. Whether you want to promote your product online or plan to deliver your services, you have to adopt an advanced approach, leaving the traditional marketing tactics behind, and here comes Digital Marketing, your business savior. ICR is a software-based training institute that offers Digital Marketing Course students can enrol in to improve their abilities in the field. This course is planned for trainees looking to enhance their mobile and web marketing abilities. ICR( IT Centre Rahim YAr Khan ) states that the study will help students create and manage online marketing strategies, evaluate the results and improve their social media channels. The Digital Marketing Course also aids students in learning the different types of advertising channels and how they can be used to target the market.

 

What is Digital Marketing?

Digital Marketing is the practice of advertising products and services through digital channels, such as social media, Search engine optimization, email, and mobile apps. This course is planned by the ICR, IT center RYK for students, looking to enhance their mobile and web marketing abilities. Through this digital marketing course in RYK, they will be introduced to the principles, channels, and importance of digital marketing, as well as learn about the tools used in persona creation, competitor research, and website analysis.

 

Outline of Digital Marketing Course in RYK

The Digital Marketing training curriculum is carefully designed to meet the requirements of Next-Generation Digital Marketing.

The following are covered in training:

 

Digital Marketing: 

  • Introduction to Digital Marketing 
  • Principles of Digital Marketing 
  • Digital Marketing Channels 
  • Importance of Digital Marketing 
  • Tools to Create Buyer Persona 
  • Competitor Research Tools 
  • Website Analysis Tools 

 

Social Media Marketing: 

  • Introduction 
  • Major Social Media Platforms for Marketing 
  • Developing Data-driven Audience 
  • Campaign Insights 
  • Social Media for Businesses 
  • Intro to the Creation of Social Media Campaigns 
  • Optimization of Social Media Campaigns 

 

WordPress: 

  • Introduction to Website Design & WordPress 
  • WordPress - Benefits & Features 
  • Important terms 
  • Getting started with WordPress.com 
  • Customizing a blog on WordPress.com 
  • WordPress.com - Posts & pages 
  • Introduction to Self-Hosted WordPress 
  • Setting & customizing Self-Hosted WordPress 
  • Self-Hosted WordPress - Posts, Categories & Tags 
  • Integrating Google Analytics 
  • Social Media Integrations on WordPress 
  • Making an e-commerce website on WordPress

 

Search Engine Optimization: 

  • Search Engine Optimization Fundamentals 
  • Keywords Research 
  • SEO Content Plan 
  • SEO & Business Objectives 
  • Writing SEO Content 
  • On-site & off-site SEO 
  • Optimize Organic Search Ranking 
  • Basics of Technical SEO 

 

Content Marketing:

  • Content Marketing Concepts & Strategies 
  • Planning & Creating 
  • Marketing Funnels
  • Distributing & Promoting Content 
  • Optimize Website UX & Landing Pages 
  • Measure Impact 
  • Using Content Research for Opportunities 

 

Emails Marketing: 

  • Newsletters 
  • Subscribers List 
  • Email Marketing Tools

 

Eligibility Criteria

  • Metric/ FSC students
  • Bachelor/ Master Degree holders
  • Freelancers
  • IT Professionals

 

Benefits of Digital Marketing Course for RYK Students

ICR IT Center RY Khan states that the study will help students to create and manage online marketing strategies, evaluate the results, and improve their social media channels. The course also aids students in learning the different types of advertising channels and how they can be used to target the market through high-ticket digital marketing. 

 

PS: We also offer practical experience in which students will work on real-world marketing campaigns to boost their experience and knowledge as well as grant Paid Internships to our Alumni who showcase good performance during the course.