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The success of most businesses' websites depends greatly on organic search, which is also a vital aspect of the buyer's funnel and helps visitors to complete conversions or interact with the brands. Knowing the importance of SEO in business success, ICR( IT Centre Rahim Yar khan ), a leading software house in Rahim yar khan, has decided to bring SEO training into their courses.
Search engine optimization (SEO) ranks your website higher on a search engine results page (SERP) to generate more traffic/ Visitors. In the sphere of digital marketing, it is regarded as the most desirable employment option. Many businesses worldwide use SEO specialists to create better content and, as a result, increase the number of business leads. Through this SEO course offered by IT Center Rahim yar khan, students will be introduced to the fundamentals of SEO, including, Keyword searching, Content planning, usage of free & paid tools for keywords analysis, content optimization, and so on.
Search Engine Optimization is a broader term with different branches, which will be taught in ICR (IT Centre Rahim Yar Khan), i.e., On-Page, Off-Page SEO, Local SEO, Technical, YouTube, and Avoid Negative SEO. With these SEO types, this course has a brief content outline to be taught to its students.
Initial Profitability Assessment
Different Process of Niche Research.
How to Find Profitable Niches.
Ever Green Niches.
What Is Keyword
The importance of Keyword Research?
Different types of Keywords.
What is On-Page SEO?
On-page SEO checklist
Header Tags Optimization
Meta Description optimization
On page Vs. Off-Page Optimization
Introduction to Backlinks: Why is it important for SEO?
What is Anchor text, and why is it important in link building?
When should you start creating backlinks
Some proven ways to get backlinks organically
Easy Method to generate high-quality Do-follow backlinks
Social media submission
What is local SEO, and why is it important
Important Local SEO factors
Setup of Google My Business (GMB)
How to optimize GMB Listing
Important elements you must optimize on the GMB listing
Citations: What is citation & Benefits of citations in Local SEO
What Is Technical SEO
Technical SEO Ranking factors
Type of meta tags and their effect on SEO
Site architecture Optimization
What Is Robots.txt File & How to create it
How to Improve Website Performance & Speed using a Plugin
How to perform the Page Speed Test
XML and HTML sitemap creation and optimization
How to Add and verify a website in Google Console
Metric/ FSC students
Bachelor/ Master Degree holders
ICR (IT Centere RYK) states that at the end of the course, the student will have all the essential foundations to kick-start a career in SEO for approaching the job market as a Junior SEO specialist.
PS: We also offer practical experience in which students will work on real-world marketing campaigns to boost their expertise and knowledge, as well as grant Paid Internships to our Alumni who showcase good performance during the course.