Search Engine Optimization (SEO) - Course Detail

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Search Engine Optimization (SEO)

  • Trainer : Farrukh Bashir
  • Duration : 3 Month
  • Students : Members

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Search Engine Optimization(SEO) Course


The success of most businesses' websites depends greatly on organic search, which is also a vital aspect of the buyer's funnel and helps visitors to complete conversions or interact with the brands. Knowing the importance of SEO in business success, ICR( IT Centre Rahim Yar khan ), a leading software house in Rahim yar khan, has decided to bring SEO training into their courses.

What is Search Engine Optimization(SEO)?


Search engine optimization (SEO) ranks your website higher on a search engine results page (SERP) to generate more traffic/ Visitors. In the sphere of digital marketing, it is regarded as the most desirable employment option. Many businesses worldwide use SEO specialists to create better content and, as a result, increase the number of business leads. Through this SEO course offered by IT Center Rahim yar khan, students will be introduced to the fundamentals of SEO, including, Keyword searching, Content planning, usage of free & paid tools for keywords analysis, content optimization, and so on.

Outline of SEO Course in ICR, IT Centre RYK

Search Engine Optimization is a broader term with different branches, which will be taught in ICR (IT Centre Rahim Yar Khan), i.e., On-Page, Off-Page SEO, Local SEO, Technical, YouTube, and Avoid Negative SEO. With these SEO types, this course has a brief content outline to be taught to its students.


Module 1: Introduction To SEO 

  • What is a search engine?
  • What Is SEO?
  • What is the need for SEO?
  • History Of SEO
  • How SEO Works
  • What is Googlebot (Google Crawler)
  • Types of SEO techniques
  • What are Google's SEO Algorithm updates?
  • What are SEO tools, and why do we need them?


Module 2: Niche Research

  • Market Research

  • Niche Evaluation

  • Initial Profitability Assessment

  • Different Process of Niche Research.

  • How to Find Profitable Niches.

  • Ever Green Niches.


Module 3: Keyword Research Process

  • What Is Keyword

  • The importance of Keyword Research?

  • Different types of Keywords.

  • What is Intent?
  • How to do Analysis of keywords using Free & Paid Tools.
  • How to find easy to rank keywords related to your website and business.
  • How Ms Excel will help finding valuable keywords of our market.
  • How to do Analysis of Keywords Using Chrome Extension.
  • How to find the Ranking Keyword of Competitors.

  • Selecting the right keywords for the project.
  • How to use AI tools like (ChatGPT) for keyword research methods


Module 4: Competitive Analysis

  • How to Analyze our Competitive Landscape
  • How to identify our Competitors
  • How to Extract and align data of our competitors
  • How to Visualize your competitors Data
  • What will be your Strategy


Module 5: Content Planning and Creation

  • Content Research
  • Content Structure
  • Content Planning with Keywords
  • Content Brief


Module 6: On-Page SEO  Module

  • What is On-Page SEO?

  • On-page SEO checklist

  • Title Optimization

  • Content optimization

  • Header Tags Optimization

  • Meta Description optimization

  • Image optimization

  • Internal links

  • Outbound links

  • Schema Markup


Module 7: Off-Page SEO

  • On page Vs. Off-Page Optimization

  • Introduction to Backlinks: Why is it important for SEO?

  • What is Anchor text, and why is it important in link building?

  • When should you start creating backlinks

  • Some proven ways to get backlinks organically

  • Easy Method to generate high-quality Do-follow backlinks

  • Social media submission


Module 8: Website Audit

  • Technical Audit
  • On-page Audit
  • Off -Page Audit
  • Reporting


Module 9: Local SEO

  • What is local SEO, and why is it important

  • Important Local SEO factors

  • Setup of Google My Business (GMB)

  • How to optimize GMB Listing

  • Important elements you must optimize on the GMB listing

  • Citations: What is citation & Benefits of citations in Local SEO

Module 10: Technical SEO

  • What Is Technical SEO

  • Technical SEO Ranking factors

  • Type of meta tags and their effect on SEO

  • Site architecture Optimization

  • Breadcrumbs

  • Permalinks optimization

  • Canonicalization

  • What Is Robots.txt File & How to create it

  • How to Improve Website Performance & Speed using a Plugin

  • How to perform the Page Speed Test

  • XML and HTML sitemap creation and optimization

  • How to Add and verify a website in Google Console

  • Google Analytics setup and monitoring


Eligibility Criteria


  • Metric/ FSC students

  • Bachelor/ Master Degree holders

  • Freelancers

  • IT Professionals

Benefits of SEO For Students of ICR

ICR (IT Centere RYK) states that at the end of the course, the student will have all the essential foundations to kick-start a career in SEO for approaching the job market as a Junior SEO specialist.

PS: We also offer practical experience in which students will work on real-world marketing campaigns to boost their expertise and knowledge, as well as grant Paid Internships to our Alumni who showcase good performance during the course.