ICR IT Centre

Marketing

Business Development

Find clients, pitch with confidence and close work on the freelance platforms and beyond.

Business Development

What you will be able to do

  • Identify and qualify the right prospects
  • Write cold outreach that actually gets replies
  • Build proposals that win on value rather than price
  • Run a discovery call and handle objections
  • Win work on Upwork and Fiverr
  • Manage a pipeline and keep clients returning

About this course

The skills and knowledge to bring in business. You will learn to identify the right prospects, write outreach that gets a reply, build a proposal that justifies your price, negotiate without discounting reflexively, and keep clients coming back.

Who is this course for?

Complete beginners are welcome. All you need is a laptop, reliable internet and the commitment to attend classes and finish the assignments.

What is included

  • Live classes with a dedicated instructor
  • Recorded lessons you can revisit any time
  • Hands-on assignments and a final project
  • Certificate on successful completion

Curriculum

3 modules, 8 lessons

  • 01Market research and prospectingFree preview25 min
  • 02Positioning and your offer32 min
  • 03Cold outreach that gets replies39 min
  • 01Discovery calls and asking better questions21 min
  • 02Proposals, pricing and negotiation28 min
  • 03Freelance platforms: profiles and bidding35 min
  • 01Onboarding and expectation setting42 min
  • 02Account management and repeat work24 min

Your trainer

Humaira Tariq

Humaira Tariq

Digital Marketer

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