Marketing

Digital Marketing

Run campaigns that reach the right people and prove their worth in the numbers.

What you will be able to do

Build a marketing strategy around a real business goal
Run and optimise Meta and Google Ads campaigns
Grow social channels with content that fits each platform
Write email campaigns people open and click
Read GA4 and report on what actually worked
Set and defend a budget

About this course

In this era of digitalisation, marketing is the main road connecting businesses to their customers. You will plan a strategy, build and run paid campaigns on Meta and Google, grow organic channels, write email that gets opened, and read analytics to know what is actually working.

Who is this course for?

Complete beginners are welcome. All you need is a laptop, reliable internet and the commitment to attend classes and finish the assignments.

What is included

Live classes with a dedicated instructor
Recorded lessons you can revisit any time
Hands-on assignments and a final project
Certificate on successful completion

Curriculum

3 modules, 10 lessons

01The digital marketing landscapeFree preview25 min
02Audience research and positioning32 min
03Building a campaign plan and budget39 min

01Meta Ads: setup, targeting and creative21 min
02Google Ads and search intent28 min
03Organic social and content calendars35 min
04Email marketing and automation42 min

01GA4 and conversion tracking24 min
02Reading a campaign report31 min
03A/B testing and iteration38 min

Your trainer

Humaira Tariq

Digital Marketer

Marketing

Business Development

Find clients, pitch with confidence and close work on the freelance platforms and beyond.

Next batch: Starts 9 Oct
Class timings: Sat - 3:00pm to 6:00pm

PKR 15,000

6 weeks

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