MarketingBusiness Development
Find clients, pitch with confidence and close work on the freelance platforms and beyond.
- Next batch
- Starts 7 Oct
- Class timings
- Sat - 3:00pm to 6:00pm
PKR 15,000
6 weeks
Marketing
Digital Marketing
Run campaigns that reach the right people and prove their worth in the numbers.
What you will be able to do
- Build a marketing strategy around a real business goal
- Run and optimise Meta and Google Ads campaigns
- Grow social channels with content that fits each platform
- Write email campaigns people open and click
- Read GA4 and report on what actually worked
- Set and defend a budget
About this course
In this era of digitalisation, marketing is the main road connecting businesses to their customers. You will plan a strategy, build and run paid campaigns on Meta and Google, grow organic channels, write email that gets opened, and read analytics to know what is actually working.
Who is this course for?
Complete beginners are welcome. All you need is a laptop, reliable internet and the commitment to attend classes and finish the assignments.
What is included
- Live classes with a dedicated instructor
- Recorded lessons you can revisit any time
- Hands-on assignments and a final project
- Certificate on successful completion
Curriculum
3 modules, 10 lessons
- 01The digital marketing landscapeFree preview25 min
- 02Audience research and positioning32 min
- 03Building a campaign plan and budget39 min
- 01Meta Ads: setup, targeting and creative21 min
- 02Google Ads and search intent28 min
- 03Organic social and content calendars35 min
- 04Email marketing and automation42 min
- 01GA4 and conversion tracking24 min
- 02Reading a campaign report31 min
- 03A/B testing and iteration38 min
Your trainer
Hamza Qayyum
Digital Marketing Manager
Hamza runs paid and organic campaigns for real budgets, and teaches both the digital marketing and business development programmes.
Related
Other courses on this track
Marketing
MarketingSearch Engine Optimization
Earn the organic search traffic most businesses depend on, and prove the gain with data.
- Next batch
- Starts 2 Oct
- Class timings
- Mon, Wed - 7:00pm to 9:00pm
- Seats remaining
- 4 seats left
PKR 18,000
8 weeks